Boeing is building more than just planes.
They’re building Unmanned Aerial Vehicles.
Submarines. Space shuttles.
And they wanted a campaign to make their presence felt on the air show front (aside from, you know, selling planes). This print/poster campaign gave Boeing a way to position their products in a beautiful, powerful manner while promoting the fact they’re building something bigger than commercial flight.
They’re building the future.
Pauly Walnuts. Selina Meyer. Elmo.
Not just recognizable names, these are iconic characters — on HBO.
To promote this channel’s lineup, we created an unbelievably entertaining subdivision populated by some of the best roles HBO has to offer. In other words,
Welcome to the neigHBOrhood.
That’s what pit bulls are guilty of being — to a fault.
With rumors about the breed swirling (i.e., their jaws lock, their brains swell, yada yada, RUMOR) we set out to dispel those lies with a grassroots awareness campaign.
The results: adoptions went up 11% the next quarter, the agency got a puppy AND we won an award for our work.
A real win-win-win. Woof.
I’ve worked on Cox Cable for 3.5+ years.
Producing broadcast, digital, direct and whatever other mediums we could sell in.
Some of our work was awarded, some wasn’t.
But all of it was a learning experience.
That’s what Maritime Beer, wanted (it was on the brief). The brief also wanted to reach beer aficionados in local watering holes. Their watering holes.
We created these posters in the summer of the bailouts, mining a creative area no other beer brand dared occupy.
The result: these posters were stolen from bars and our client was so pleased they handed us digital and out of home duties. And it all started with a series of bar posters.
It’s a word with varying definitions for: a) race enthusiasts and b) sausage lovers. We created a TV spot that spoke to both groups and their overlap (using Richard Petty and sausage) and a tagline (“Bring the Smoke”) that was still in use as of 2018.
Radio is dead.
No — just bad radio.
And while I can’t speak for the radio I’ve written, what I can say is both of the ads below were in contention to be sent to the Radio Mercury Awards. And while they didn’t win, they’re still here for your ears.
My improvement as a writer is never complete.
So when I discovered the writing program at Second City, I was all in.
The result? I helped write a 4-show run (that was completely sold out) called, “Below Heaven, Above Chipotle” — it earned rave reviews plus invites to write for other Second City shows.
Image courtesy of Chris Terry (fellow Second City writer)